Schwarzkopf Keratin Blonde Hair Dye Platinum 001 Ultra Lightening Kit

The Ultimate Breakdown

Professional Hair Dye Kit

Enhanced Bond Enforcing System

Our 3-step Bond Enforcing System strengthens hair, leaving it 5X* stronger after use with our hair dye kit. This system creates bonds in the hair structure, ensuring long-lasting shine and elasticity.

Professional High Lift Hair Color

Achieve professional results with our high-lift hair color designed for women. This color lightens hair up to 9 levels while reducing hair damage. The 2-in-1 purple repair mask effectively counters yellow tones and enhances shine.

Suitable for All Hair Textures

Maintain your natural hair texture and curl pattern while your hair feels soft and renewed. This professional hair dye kit is designed to work with all hair textures, ensuring a natural look and feel.

Platinum Blonde Hair Dye

Perfect for dark hair shades, our platinum blonde hair dye contains an enriched oil formula and Anti Damage Complex* to protect your hair during lightening.

Easy Application

Our precision applicator makes application as easy as possible. Includes a pre-color serum with vitamin B6 and collagen, which primes your hair for an even, lasting color result. For hair longer than shoulder length, we recommend using two boxes of our Keratin Color hair dye for optimal coverage.

Support and Recommendations

Need help or a recommendation? Our Licensed Stylists are here to assist you. Contact us via email at [email protected] or call us at 1-800-350-3998 (Monday – Friday, 9 a.m. to 6 p.m. EST). For secure text message support, contact us at 1-480-442-9074.